Localizing creative ads into exotic languages is about routine and creativity at the same time. It is an excellent opportunity to learn how to tackle different kinds of challenges. What is more, it provides you with invaluable insights into the things that colleagues from other teams do. My name is…

One and a half years after the start of the pandemic, countries are getting their citizens vaccinated, and event managers are dusting off their business cards and starting to receive the first invitations from offline event organizers. …

Our life is influenced by the opinions of other people. We ask for advice when it comes to finding the dance classes in our area or choosing new headphones. …

2020 was a challenging year for many team leads. The main issue that they’ve had to face is managing their team on the remote. While for specialists from Dataduck, work from home wasn’t a voluntary decision, we’ve established that even this work format can become comfortable and productive. In this…

An important task for every business is to define a set of tools for the digital strategy. Today, we will update this list with a new platform developed by Google. Anyone who manages search, contextual, media or video advertising campaigns is probably familiar with the Google Ads platform. But it’s…

The continuous stream of information keeps flowing to us. Advertising banners and mailings lurk on every website. …

When a creative team is continually working for a number of brands, its members often face three challenges: burnout, low profile, and narrow specialization. However, we managed to solve these problems. My name is Sergey. I lead a team of copywriters, designers, animators, editors, developers, and localizers. More than 40…

This year, many were forced to switch to remote mode. For those who have never worked from home before, the task of organizing their work process has turned out to be somewhat tricky. …

Поток информации льётся на нас беспрерывно, рекламные баннеры и рассылки поджидают на каждом углу. И чтобы чувствовать себя в интернете как рыба в воде, нужно научиться фильтровать этот поток, направлять его в нужное русло и оперативно находить необходимую информацию. Поисковики постоянно предлагают нам новые способы фильтрации и добавляют инструменты, упрощающие…